About

Shelby E. Landry is a dynamic marketing professional specializing in the music and live entertainment industries. With a Bachelor of Science in Business Management from LSU and a Master of Arts in Music Business from Berklee College of Music, Shelby’s career has been built around blending creativity, strategy, and industry knowledge.

 

She began her journey as a Marketing Assistant at Varsity Theatre in Baton Rouge, where she drove social media efforts, created promotional materials, and worked with artists to boost ticket sales and event visibility. As Marketing Coordinator for The Saenger and Mahalia Jackson Theatres in New Orleans, Shelby managed marketing strategies for Broadway shows and concerts, increasing audience engagement through innovative digital campaigns and building strong media partnerships.

 

In 2024, Shelby moved to Nashville and joined Outback Presents as a Tour Marketing Associate, promoting concerts and comedy shows. She is an active member of SOLID and the Women’s Music Business Association, and continues to expand her role in the music industry.