Professional Experience
2024 - Present
Outback Presents
Tour Marketing Associate
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Develop and execute comprehensive marketing plans for concerts and comedy shows, driving ticket sales and brand awareness.
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Design, implement, and optimize targeted digital advertising campaigns across Meta, Google, TikTok, and other platforms to maximize engagement and reach.
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Collaborate with agents, artist management, bookers, ticketing teams, venues, press representatives, and other key stakeholders to ensure smooth event execution and promotion.
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Manage and optimize Geofencing and OTT campaigns to enhance localized event awareness and audience targeting.
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Lead grassroots research initiatives and spearhead innovative partnership opportunities to expand event visibility and engagement.
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Create and send compelling promotional email campaigns, ensuring alignment with key marketing moments and show activations.
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Purchase traditional media such as radio, tv, and print, ensuring effective messaging and budget management to amplify event reach.
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Coordinate invoicing and ensure timely payments, while compiling records for show marketing settlements.
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Analyze campaign performance data to identify trends, optimize strategies, and increase ROAS.
2023 - 2024
Porter Lyons
Social Media Manager
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Strategically managed brand's social media presence across platforms through data-driven content and engagement strategies, aligning with broader marketing objectives to increase brand awareness and sales.
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Created engagement-driving social media content including videos and images that align with brand identity, resulting in increased follower counts.
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Identified and managed strategic partnerships with influencers, artists, musicians, and brands.
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Analyzed performance data and optimized content strategy based on insights, improving engagement rates and reach.
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Planned and executed multiple successful product and collection launch campaigns on social media.
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Stayed current on latest social media trends and technologies to employ innovative and effective strategies.
2022 - 2023
Digital Media Management
Jr. Social Media Manager
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Orchestrated high-impact social media strategy for Hulu Originals across Twitter, Instagram, Facebook, and TikTok managing 3M+ combined followers.
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Crafted compelling copy and content for marquee titles like The Handmaid's Tale and Welcome to Chippendales, driving increased engagement.
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Implemented data-driven community management approach, achieving 95% response rate to build rapport with audience.
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Analyzed comprehensive data and metrics to provide strategic recommendations informing social strategy and follower growth tactics.
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Continuously explored emerging trends and technologies to maintain innovative and cutting-edge presence across platforms.
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Developed and maintained strategic, multi-platform content calendars and rollout plans aligning with major brand initiatives/launches.
2019 - 2022
Saenger Theatre + Mahalia Jackson Theater
Marketing Coordinator
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Executed innovative multimedia marketing strategies for high-profile concerts and Broadway productions.
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Designed branded graphics across multiple platforms including posters, signage, menus, and Playbills while managing in-venue signage.
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Planned, wrote, and scheduled promotional emails to 230k+ subscribers, increasing subscriber base significantly.
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Managed and optimized digital advertising campaigns based on analytics to increase reach and performance.
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Oversaw website and social media management, establishing consistent brand voice, visuals, and processes.
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Cultivated strategic partnerships with media, promoters, and Broadway groups to secure promotional opportunities.
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Contributed compelling copy for launch of new mobile-responsive venue website aligned with brand identity.
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Oversaw charitable donations strengthening community ties and PR.
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Produced highly engaging visual social content expanding brand reach.
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Coordinated with artist teams, promoters, and representatives to meet all marketing needs.
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Managed invoices and compiled comprehensive show settlements.
2019
Varsity Theatre
Marketing Assistant
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Spearheaded social media strategy and execution for 800-capacity concert venue, driving online presence.
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Crafted, scheduled, and optimized promotional email campaigns to 35K+ engaged subscribers.
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Produced visually compelling print ad materials reinforcing strong venue branding.
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Adapted national tour marketing assets into localized campaigns aligned with venue identity.
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Executed innovative street team campaigns to drive ticket sales and event awareness.
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Cultivated relationships with artist teams, media, promoters, and vendors to facilitate successful shows.
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Handled time-sensitive artist/team errands and needs to provide an exceptional client experience.